Panthersway Privacy Policy

1. Introduction

Panthersway (“we,” “us,” or “our”) is a web and digital marketing company committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website (the “Site”) and services, including paid advertising services like LinkedIn Ads and Google Ads.  

2. Information We Collect

We collect two primary categories of information:

• Personal Information: This information identifies you as an individual and may include:

  • Name
  • Email address
  • Phone number
  • Company name
  • Job title
  • Billing address (if applicable)
  • IP address

• Non-Personal Information: This information does not directly identify you as an individual and may include:

  • Usage Data: Information about how you interact with our Site or services, such as pages visited, time spent, links clicked, and search queries.
  • Device Information: Information about your device, such as browser type, operating system, and device model.
  • Cookie Data: Information collected through cookies and similar technologies to track your activity and preferences (see Section 5 for more details).

3. How We Collect Information

We collect information through various methods:

• Directly from You: When you provide information through our Site contact forms, email, phone, or when requesting services.
• Automatically: We use cookies and similar technologies to collect Non-Personal Information about your use of our Site and services.
• Third-Party Sources: We may receive information about you from third parties, such as social media platforms (if you interact with our social media pages) or our advertising partners.

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Consent: We may rely on your consent to process your personal information for certain purposes, such as sending you marketing communications. You can withdraw your consent at any time.
• Contract: We process your personal information to fulfill our contractual obligations to you when you engage our services.
• Legitimate Interests: We may process your personal information for our legitimate interests, such as improving our services, preventing fraud, and ensuring the security of our Site.  
  
   
• Legal Obligation: We may process your personal information to comply with applicable laws and regulations.

5. Use of Cookies and Similar Technologies

We use cookies and similar technologies (e.g., web beacons, pixels) to:

• Personalize your experience: Remember your preferences and settings.
• Improve our Site and services: Analyze usage patterns and identify areas for improvement.
• Deliver targeted advertising: Show you relevant ads on our Site and through third-party platforms like LinkedIn Ads and Google Ads (subject to your consent and those platforms’ privacy policies).

Types of Cookies We Use:

• Essential Cookies: These cookies are necessary for the Site to function properly.
• Analytical/Performance Cookies: These cookies help us analyze how visitors use the Site and track its performance.
• Functionality Cookies: These cookies allow the Site to remember choices you make (e.g., language preferences) and provide enhanced features.
• Targeting/Advertising Cookies: These cookies are used to deliver relevant advertisements to you.

Cookie Management:

You can manage your cookie preferences through your browser settings. However, disabling certain cookies may affect the functionality of the Site.   

6. Use of Your Information

We use your information for the following purposes:

• Provide Services: To fulfill your requests for web and digital marketing services, including campaign setup, management, and reporting.
• Communication: To communicate with you about our services, updates, promotions, and respond to your inquiries.
• Improve Our Services: To analyze usage patterns and improve the functionality and user experience of our Site and services.
• Deliver Targeted Advertising: To provide you with relevant advertising on our Site and through third-party platforms like LinkedIn Ads and Google Ads (subject to your consent and those platforms’ privacy policies).
• Compliance: To comply with applicable laws and regulations, including responding to legal requests from government authorities.
• Security: To protect our Site, services, and users from fraud, unauthorized access, and other harmful activities.

7. Sharing Your Information

We may share your information with the following parties:

• Service Providers: Third-party vendors who assist us in delivering services, such as hosting providers, data analytics providers, and customer support platforms. We have contracts with these providers requiring them to protect your information and only use it for the specific service they are providing.
• Third-Party Advertising Platforms: When you consent to receive targeted advertising, we may share your information with platforms like LinkedIn Ads and Google Ads to deliver relevant ads. These platforms have their own privacy policies that govern their use of your data.
• Business Partners: We may share your information with our business partners to offer you complementary products or services. We will only do this with your consent.
• Legal Authorities: If required by law or to protect the rights, property, or safety of ourselves or others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.   
  
   

8. Data Security

We take reasonable security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption: We use encryption to protect your information in transit and at rest.  
  
   
• Access Controls: We restrict access to your information to authorized personnel only.
• Security Assessments: We regularly conduct security assessments and vulnerability scans to identify and address potential risks.
• Employee Training: We train our employees on data security best practices.

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your information.  

9. Data Transfers

We may transfer your personal information to countries outside of your jurisdiction, including the United States. These countries may have different data protection laws than your country. When we transfer your information to other countries, we will protect that information as described in this Privacy Policy and comply with applicable legal requirements for such transfers.  

10. Your Rights

You have the following rights regarding your personal information:

• Access: You have the right to request a copy of the information we hold about you.
• Rectification: You have the right to request that we correct any inaccuracies in your personal information.  
  
   
• Erasure: You have the right to request that we delete your personal information, subject to certain legal and regulatory requirements.  
  
   
• Restriction: You have the right to restrict the processing of your personal information.
• Objection: You can opt-out of receiving marketing communications from us at any time. You can also object to the processing of your information for targeted advertising purposes on third-party platforms like LinkedIn Ads and Google Ads (refer to their privacy policies for instructions).
• Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.  
  
   

To exercise any of these rights, please contact us at hello@panthersway.com.

11. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.   

12. Children’s Privacy   

Our services are not directed towards children under 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us at hello@panthersway.com.   

13. California Privacy Rights

If you are a California resident, you have certain additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect about you, the right to request deletion of your personal information, and the right to opt-out of the sale of your personal information. To exercise your CCPA rights, please contact us at hello@panthersway.com.   

14. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our Site and notify you as required by law.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@panthersway.com